Marketing Specialist @ Indira

About Indira

At Indira, we design our jewelry with a clear mission: to redefine everyday luxury by offering fresh, inspiring, and affordable designs that truly stand out. Each piece—whether a ring, bracelet, necklace, or earrings—is crafted to tell its own unique story, blending originality, timeless aesthetics, and exceptional craftsmanship.

Jewelry that tells a story

But we’re more than just beautiful jewelry. We’re dedicated to creating a remarkable experience for our customers. From the moment you explore our designs to the moment you wear them, every detail reflects our passion for quality, our commitment to meaningful content, and our focus on putting you, the customer, at the heart of everything we do.

Key Responsabilities

  • Customer-Led Content Thinking

    You’re curious about what makes people click, buy, share—or scroll past. You'll explore how our customers think, feel, and behave, using that understanding to help shape content that actually matters to them. By digging into customer profiles, feedback, and behavior, you’ll help generate insights that guide what we say, how we say it, and where we show up.

  • Content Planning & Creation

    Leveraging input from other team members and customer data, and craft content for website, blog, newsletters, and social media, ensuring every piece is accurate, engaging, and aligned with customer preferences while assuring cross platform consistency in message, tone of voice and creatives. 

  • Partner Collaboration & Influencer Management

    With a focus on expanding brand reach, you will engage influencers and external creators, ensuring their contributions align with our tone and messaging to produce impactful campaigns that enhance our marketing objectives

  • Content Publishing & Scheduling

    You will manage content calendars and publishing workflows, ensuring timely and consistent delivery of content across all platforms, from daily social media posts, newsletters to monthly blog updates, all while maintaining high quality and relevance

  • Performance Monitoring & Optimization

    You will analyze performance metrics, including,  social engagement, and newsletter effectiveness, to generate insights and refine content strategies, driving continuous improvement and measurable results

Key traits

  • Creative

    You excel at generating fresh ideas and producing unique, high-quality content

  • Self-Driven

    You take initiative, manage your time effectively, and thrive in an independent work environment to execute your ideas.

  • Collaborative

    You value team input and enjoy working with others to bring creative ideas to life.

  • Analytical

    You can measure content performance and use data to improve strategies.

  • Adaptable

    You embrace challenges, learn quickly, and are open to new tools and trends.

Requirements

  • You’ve Dabbled, Tested, or Created—Because You Couldn’t Help It

    You’ve already played around with content—maybe a TikTok series, a newsletter, a blog, or an Instagram brand idea—because you’re fascinated by how ideas spread and stories stick. Whether it’s personal or professional, you’ve tried things out, learned from them, and want to keep going.

  • You’re Curious About the Tools of the Trade

    You’ve clicked through Canva templates just to see how designers think. You’ve asked ChatGPT to rewrite your copy just to compare versions. Maybe you’ve explored email platforms, analytics dashboards, or social schedulers—not because you had to, but because you wanted to understand what makes marketing work.

  • You Think in Messages, Not Just Posts

    You care about how things sound and feel—from a punchy headline to the rhythm of a caption. You know the goal isn’t to fill space, it’s to earn attention. You’re learning how to edit with intention and write with empathy.

  • You Zoom In and Out

    You’re able to spot when something feels “off” in tone, alignment, or detail—and you’re not afraid to tweak it. But you also zoom out to ask: does this make sense? Is it doing its job? That mix of focus and perspective is something you want to keep sharpening.

What We Offer

At Indira, we’re building something different—a workplace without managers, where autonomy and ownership take center stage. We believe in empowering our team to make decisions, take risks, and innovate freely. Here, everyone is their own leader, driving projects they’re passionate about and collaborating with peers to create something extraordinary.

  • Growth

    Exposure to multiple facets of content marketing and brand building, offering valuable opportunities for continuous learning, skill development, and growth in both strategic thinking and creative execution.

  • Start-up vibe

    Small team, create something about you are passionate about without any blockers. That means the things happen fast and you love that.

    Central office at Piața Romană and the option to work from home. Soon we will also open the showroom!

  • Flexibility

    A collaborative and flexible work culture that encourages creativity.

  • Benefits

    • Competitive salary and benefits
      Meal tickets
      Macbook

Is this right for you?

If you're passionate about crafting content that inspires and engages, we’d love to hear from you!

Send your CV and a short story(text or video, romanian or english) telling us why you are a good fit for this role at elena@indira.ro.