OUR MISSION

From the beginning, our mission has been fine jewelry for every day, for our damn selves.

We believe in jewelry as an expression of self: that it can mean whatever you want; that you can wear it when you want, buy it when you want, gift it, celebrate with it, reward yourself with it and keep it forever.

“I founded Indira because I saw a jewelry industry that was built for men gifting women and not women celebrating themselves. To me, the truest expression of Mejuri is mutual uplift: all of us supporting each other, and you, our community, feeling empowered to invest in yourself and, in turn, the community around you.”

-Indira - Bijuterii, CEO

Inspired By You

Since our first Monday Drop in 2015, you have embraced fine jewelry for yourself. It’s you—your daily style signatures, your decisions to buy yourself the damn diamond—that has inspired us the whole time. You’re living our mission right alongside us.

TO LIVE OUR MISSION, WE’RE COMMITED TO:

SUSTAINABILITY

We are working towards a sustainable supply chain through 100% material and product traceability.

COMMUNITY

We are nurturing a community that is empowered to invest in themselves and the world around them.

QUALITY

We partner with the world’s best jewelers to bring you the best quality fine jewelry at fair prices.